Lure Advertising was approached by longtime friend Mark Sweeney of Mark Sweeney Photography to develop a logo/identity for his expanding Monterey Bay business. After lengthy discussions on what it was that Mark wanted to say with his new business identity, we began the journey to create a classic, somewhat vintage logo that expressed his unique photographic style. Mark prides himself on shooting portraits in the style of photographers from the past who use lighting in an elegant way without a lot of the tired photoshop tricks and techniques that many of todays “photographers” use. We’re still in the revision process, though we feel we’re very close…
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